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William Addison Dwiggins

 
22
JAN 10
My desire to do what I love the most - graphic design and typography, is inspired by many and varied people. The first of those is William Addison Dwiggins (June 19, 1880 - December 25, 1956), American type designer, calligrapher, and book designer. He's credited with coining the term 'graphic designer' and effectively created the discipline that I'm so passionate about.

William Addison DwigginsHe was trained in lettering by Frederic W. Goudy at the Frank Holmes School of Illustration in Chicago and used his book design experience to inform his type designs.

He's best known for designing two of the most popular Linotype typefaces in the United States - Caledonia and Electra.

Caledonia

Caledonia

Electra

Electra

He also designed these typefaces:
Metroblack (1928)
Charter (1946)
Hingham (not released)
Experimental 267D (not released)
Eldorado (1953)
Falcon
Stuyvesant
Arcadia
Tippecanoe
Winchester
Metro Sans

One of the most important modern American designers, he helped establish the style for publisher Alfred A. Knopf for whom he designed three hundred books. Dwiggins was perhaps more responsible than any other designer for the marked improvement in book design in the 1920s and 1930s.

In my research for more information about him, I discovered in 1931 he illustrated an edition of The Time Machine by H. G. Wells and wrote, designed and illustrated Layout in advertising both of which I intend to try and track down.